The Nitsche Group Website

Project Details

For 65 years, The Nitsche Group had been a trusted provider of personal and commercial insurance products and continued to believe that a phone call and a handshake was the best way to do business. They saw the need to bring their online presence up to date and, along with a complete rebrand, put a fresh face to their family-first ideals. This project included persona development, UX workshops, branding, IA, flows, wireframes, prototypes, and custom CMS in a fully responsive design.

  • Categories: Featured, IA, Identity, Management, Mobile, Personas, Prototype, Responsive, User Flows, User Research, UX Design, Visual Design, Wireframe
  • Client: The Nitsche Group
  • URL:
  • Prototype 1:

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